Barker Crafts ‘Yo Mama’ Joke Generator in Celebration of ‘Working Mother’s Day’

By Erik Oster 

Yo MamaThis Mother’s Day, New York-based independent agency Barker is celebrating working moms everywhere, with yo’ mama jokes.

There’s a twist, of course. The jokes on the agency’s “Yo Mama” joke generator offer a spin on the format, actually documenting the trials and accomplishments of working mothers with lines like, “Yo Mama so assertive, she got a raise—because she asked for one” and “Yo Mama so powerful, she broke the glass ceiling.”

The bottom of the page contains the message, “Happy Working Mother’s Day From the Working Moms at Barker.”

In a release, Barker explains the effort was inspired by the recent “Working Mother of the Year” win by Barker executive vice president, creative director Sandi Harari, while also giving a nod to “other industry thought leaders like Sallie Krawcheck and Cindy Gallop.”

Harari, as you may recall, recently wrote an open letter to men in the ad industry.

“We’re extremely fortunate to work at an agency with such strong female leaders who not only run their own departments, but who are also amazing moms,” Barker brand manager Emma Swanson said in a statement. “We thought it would be great to honor them by creating ‘Working Mother’s Day.'”


Agency: BARKER
Chief Idea Officer: John Barker
Associate Creative Director: Jennifer Schwartz
Art Director: Sam Canvin
Creative Technologist: Larry Williamson
Brand Manager: Emma Swanson