Barbarian Names Managing Director Following Departure of CEO

By Erik Oster 

Barbarian has named Courtney Berry as managing director in New York.

In the role, Berry will be responsible for implementing the agency’s strategic vision, overseeing agency operations, spearheading cultural initiatives and leading key client relationships, including JBL, L’Oreal, Panasonic and the Ad Council. She will also be tasked with transforming the agency’s account management department and will take on the additional role of executive sponsor of Foundation, Barbarian’s newly formed gender equality group.

The appointment follows former Barbarian CEO Cathy Butler being named CEO of Omnicom Precision Marketing Group (OPMG) last month.


“Courtney is an integral part of Barbarian’s culture, and she has played a large role in the agency’s reinvention over the past year,” Chiel North America CEO Aaron Lau said. “She is the perfect person to lead Barbarian while we continue our active search for a new CEO.”

Berry formerly served as group business director at the agency and joined Barbarian from Grey New York about a year ago. Berry spent five years at Grey, serving at the end of her tenure as senior vice president and account director for Gillette and the NFL, which moved to 72andSunny last December. She previously served in that role on the Pantene business. Berry arrived at Grey as vice president, account director in October of 2012, following a year as global account director for BETC Paris. She has also held account executive roles at Publicis New York and Havas New York.