Bajibot is launching a causevertising campaign aligning Timex with Earth Hour in a new anthem ad.
Earth Hour, organized by the World Wildlife Fund is set for 8:30 PM on March 28th, at which time those participating will shut off all lights for one hour to conserve energy. Bajibot aligns Timex with the brand by inroducing, via montage, a series of young urbanites. All of them are noticeably rocking Timex, which becomes even more apparent when they check their watches and turn out the lights. But it’s not just lip service from Timex, the brand promises to donate a dollar for every pledge shared (up to a maximum donation of $50,000). Head on over to the Earth Hour Timex site for more info.