In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.
Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.
So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau
VP/EXECUTIVE CREATIVE DIRECTOR: Tiffany Rolfe
ASSOCIATE CREATIVE DIRECTOR(s): Tim Koehler, Jonathan Mueller
SENIOR ART DIRECTOR: Dawn Yemma
SENIOR INTERACTIVE COPYWRITER: Jamie Toal
COPYWRITER: AJ Musial
PARTNER/DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe
INTEGRATED PRODUCER: Joe Bagnall
PRODUCTION COMPANY & CITY: Independent, London
DIRECTOR: The Sniper Twins – Barry Flanagan & Dax Martinez-Vargas
EXECUTIVE PRODUCER (PRODUCTION CO): Jani Guest
PRODUCER (PRODUCTION CO): Ohna Falby
DIRECTOR OF PHOTOGRAPHY: Stuart Bentley
POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica
EXECUTIVE PRODUCER (POST PRODUCTION COMPANY): Robert Owen
PRODUCER (POST PRODUCTION COMPANY): Colin Clarry
EFFECTS LEAD ARTIST: Claus Hansen
EDITORIAL COMPANY & CITY: Plus Productions, Los Angeles
EXECUTIVE PRODUCER (EDITORIAL CO): Idalia Deshon
PRODUCER (EDITORIAL CO): JP GIANNETTONI
EDITOR: Nick Lofting
ASSISTANT EDITOR: Sean Lagrange
MUSIC & COMPOSITION: Eddie Alonso
SOUND DESIGN COMPANY & CITY: Eleven, Santa Monica
PRESIDENT, CP+B EUROPE: Darin Brown
GROUP ACCOUNT DIRECTOR: Charles Faircloth
CONTENT MANAGEMENT SUPERVISOR: David Clyde
CONTENT MANAGER:
Charissa Kinney
ASSISTANT CONTENT MANAGER: Alex Kirk
SENIOR BUSINESS AFFAIRS MANAGER: Julie Balster
COGNITIVE ANTHROPOLOGIST: Benny Thomas, Gavin May