Dude Perfect, a group of Texas A&M students who you definitely don’t want to challenge to a game of H-O-R-S-E, has now brought their b-ball skills to a new GMC campaign called “Heavy Duty Pickup Games.” Created by Leo Burnett, Detroit, the marketing effort consists of seven “viral” videos directed by Action Figure’s Mark Miks where the dude-bros show off challenging basketball shots (like the one above) with the help of the all-new 2011 GMC Sierra Denali Heavy Duty pickup.
According to the announce, all shots are real, created in camera, without special effects. We’ll leave it up to the naysayers now to say otherwise. Credits after the jump.
Production Company: Action Figure, Austin, TX
Director: Mark Miks
Exec. Producer: Roka Music
DP: Ben Starkman
Producer: Brandon Tapp
Advertising Agency: Leo Burnett, Detroit, MI
Creative Director: Chad Laughlin
Exec. Creative Director: Peter McHugh
Agency Ex. Producer: Jennie Hochthanner
Account Ex: Matthew Buese & Jacqueline Redmond
Editorial Company: Beast, Detroit, MI
Editor: Chris Chynoweth