“Autotrader delivers a faster, more personalized online car-buying experience, and we’re excited to partner with 72andSunny to drive this message home with car shoppers everywhere,” Autotrader vice president, marketing Greta Crowley said in a statement. “72andSunny’s passion and proven reputation for executing engaging, results-driven campaigns will help us maximizethe power of our industry-leading brand.”
“Autotrader has a clear ambition for bold creative and we couldn’t be more excited about our new partnership,” added 72andSunny New York president Jess Monsey. “We look forward to working with them to create more value for consumers as they navigate the emotional roller coaster that is car shopping.”
The selection follows Zambezi ending its relationship at the end of 2018, which led to a round of layoffs at the agency last month. 72andSunny went through its own round of layoffs back in March, parting with 5% of its staff across its New York and Los Angeles offices. That news came shortly after MillerCoors’ decision to place its Coors Light account in review, with 72andSunny deciding to sit out the review, but the two are reportedly unrelated. March also saw the release of 72andSunny’s first work for ice cream brand Halo Top, after winning a project-based assignment from the brand.