Op-Eds | Social Media Op-Ed: What The Hell Is Sustained Social Marketing? By SuperSpy on Apr. 17, 2009 - 3:31 PM Advertising In A Recession: The Art Of A Sustained Social Marketing Campaign” By Managing Director Brian Marr, along with creative directors/co-founders Ian Cohen and Cal McAllister – all of The Wexley School For Girls ...
Events Big Omaha Is Coming By SuperSpy on Apr. 17, 2009 - 3:21 PM More than likely, you won’t be going to Cannes this year, so why not make a play for Omaha? This year on May 7th and May 8th, think about heading out to Omaha for the BIG Omaha Conference, which has a mission to “not o ...
Agencies The Ad Club Reunion Cometh By SuperSpy on Apr. 17, 2009 - 1:51 PM The Ad Club today has announced it will be holding its first ever “‘Agency Reunion’, bringing together agency executives from multiple generations, companies, career paths and markets.” The event is to be h ...
Ad Biz | Agencies | People Advertising Globalization: Don’t Mess With Mao, Hitler’s Probably Okay By SuperSpy on Apr. 17, 2009 - 1:18 PM There seems to be more and more ads that are offending not their original country of display, but some other far flung nation. It’s like people forget that the internet is a global tool. Even if you have a very nationalistic ...
Agencies Crispin Grins: Burger King To Spend, Spend, Spend By SuperSpy on Apr. 17, 2009 - 12:46 PM Burger King has said that it will be beefing up its ad budget in 2010. Look for a 20 to 25 percent increase from the restaurant to the national level. It’s Burger King FTW, kiddos. The brand’s lead agency, Crispin Port ...
Revolving Door And Now A Few Moments With The Unemployed… Part V By SuperSpy on Apr. 17, 2009 - 12:32 PM Join us as we follow one man’s journey through the windblown plains of joblessness. Meet Todd Beeby, a recently laid off NYC-based writer/creative director. Cue the classic ‘Loverboy’ tune, modified for the reces ...
Brands | Digital | People David Beckham Takes His Shirt Off For Motorola [Video] By SuperSpy on Apr. 17, 2009 - 11:56 AM David Beckham is the latest face for Motorola. Mr. Posh Spice is also the rep for Adidas, Giorgio-Armani, Gillette, and Pepsi. Are we missing anyone? Who cares? Check out that bod. Too bad he’s got one of the weirdest voices ...
Agencies Lessons From The Memphis Ad Market By SuperSpy on Apr. 17, 2009 - 11:26 AM One Memphis agency is taking the bull by the horns. Carpenter/Sullivan/Sossaman CS2, an agency based out of Memphis Tennessee, is actually expanding during the fiscal downturn. They’re attributing this success to the shop ...
Op-Eds Op-Ed: The Trolls Of Madison Avenue By Alan Wolk By SuperSpy on Apr. 17, 2009 - 10:03 AM The Trolls Of Madison Avenue By Alan Wolk Advertising has never been a gentle business. But the growth of the social web has made this tendency towards vitriol and negativity quite visible. The resulting image is not a flattering ...
Agencies Bayard’s New Digi-Shop Gets Some Wins By SuperSpy on Apr. 17, 2009 - 9:23 AM Bayard Advertising has announced wins for its newly created interactive agency, 21st and Wonder. Since launching in July 2008, the digi-shop has picked up work from HBO, McDonalds, Starz, LucasFilm, Sony Music and Top Cow Producti ...