Agencies | Video Deep Focus CEO Ian Schafer On The Myth of Viral Strategy By Donya Blaze on Mar. 23, 2011 - 3:22 PM Nowadays, everyone wants more for less — newspapers without paywalls, every book ever published available for free on Google Books, and consumers who are such fanatics for your brands that they’ll do your marketing f ...
Agencies | Video Deep Focus CEO Ian Schafer: ‘We’re Hiring Creatives At Every Level’ By Donya Blaze on Mar. 22, 2011 - 2:04 PM When Ian Schafer started his interactive agency Deep Focus, his goal was to “bust the silos” of traditional marketing, meaning find ways to market to consumers across media verticals rather than simply within them. Now ...
Agencies | Video Deep Focus CEO Ian Schafer: ‘We Struck Gold’ With Mad Men Yourself By Donya Blaze on Mar. 21, 2011 - 1:35 PM In this week’s Media Beat interview, mediabistro.com’s Carmen Scheidel spoke with Ian Schafer of interactive agency Deep Focus about the success of its Mad Men Yourself campaign. Note to all copycats: creating a Don Dr ...
Video Media Beat: Abbey Klaassen on Ad Age’s Early Move Into Pay Walls By Donya Blaze on Jan. 27, 2010 - 1:13 PM While The New York Times is reportedly experimenting with a pay wall for its web site, the folks at Advertising Age actually adopted one for their campaign hubs, Creativity and AdCritic, years ago. In the final installment of our ...
Video Media Beat: Abbey Klaassen Takes on Offensive Ads By Donya Blaze on Jan. 26, 2010 - 12:02 PM If you peruse AgencySpy on a given day, you’ll realize advertising has a favorite fall-back when it comes to eye-catching campaigns: T&A. So, what’s it like as a woman covering a somewhat sexist industry? For Adver ...
Video Media Beat: Abbey Klaassen on the Future of Super Bowl Ads By Donya Blaze on Jan. 25, 2010 - 2:30 PM Remember when the whole family crowded around the set for The Cosby Show or you got your roommates together for those Melrose Place viewing parties? Nowadays, you can probably count the number of television “events” on ...