Audi May Have a Super Bowl PR Nightmare On its Hands

By Kiran Aditham 

Looks like German car manufacturer Audi forgot some of its own country’s history when it approved a new social media campaign that ties into its Super Bowl ad. The automaker introduces us to the Green Police, who are “officers” that appear in a series of mock PSAs that teach us how to make better choices to protect the environment.

Only it should’ve been Audi that made a better choice with the name. On his blog, Danny Brown notes that the name Green Police refers to a group that was affiliated with Nazi persecution and execution of millions during World War II.

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We obviously know which “green” Audi is referring to with this current campaign, but the brand might’ve been better served delving into a history book or two.

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