Audi Draws Inspiration from Hitchcock to Promote A6 Model

Fusing modern innovation with old-school cinematic effect, Venables Bell & Partners launched a new campaign for Audi which emphasizes the “advanced technology” of the automaker’s A6 model.

For movie buffs, VB&P’s national ad was directly inspired by Alfred Hitchcock’s 1963 suspense/horror classic The Birds — only now, the villainous creatures have been reconfigured for today’s world.

In a statement, Audi of America director of marketing Loren Angelo writes:

“Audi doesn’t use technology for the sake of technology. As a brand, we’ve committed to bringing to market technologies that truly serve a purpose for the driver. The new spots demonstrate how intuitive and intelligent Audi A6 is, but also how accessible the technology can be.”

Along with the national spot, we have a more low-key, regional part of the “Challenge All Givens” campaign (below) featuring a father and daughter trying to bond with the aid of social media in their Audi A6, (which touts advanced in-vehicle technology).

As part of the tech-centric campaign, Audi will also roll out free WiFi service in select airports across the country beginning March 30.

Audi “Drones”

Agency: Venables Bell & Partners

Founder, Chairman: Paul Venables

ECD: Will McGinness

Creative Director: Tyler Hampton, Lee Einhorn

Art Director: Greg Wyatt, Byron Del Rosario

Copywriter: Bryan Karr

Director of Integrated Production: Craig Allen

Executive Producer: Mandi Holdorf

Producer: Hannah Murray

Acct Director: Justin Pitcher

Acct Manager: Oliver Glenn

Prod Company: MJZ

Director: Dante Ariola

DP: Matthew Libatique

Executive Producer: Scott Howard

Line Producer: Natalie Hill

Editorial: Rock Paper Scissors

Editor: Adam Pertrofsky

Asst Editor: Marjorie Sacks

Executive Producer: Angela Dorian

Producer: Shada Shariatzadeh

VFX: The Mill

VFX Supervisor, 2D Lead: Gareth Parr

VFX Supervisor, 3D Lead: Simon Brown

Creative Director: John Leonti

Executive Producer: Enca Kaul

Producer: Chris Harlowe

Production Coordinator: Karina Ford

Music: Elias Arts

ECD: Vinnie LoRusso

CD: Mike Goldstein

EP: Vicki Ordeshook

Head of Production: Katie Overcash

Sound Design: Brian Emrich, Trinitite

Mix: Loren Silber, Lime Studios

Audi “Teenager” TV Credits

Spot title: “Teenager”

Client: Audi

Air Date: 3.4.15