Audi Brings Back #WantAnR8 with a Creative Twist

By Erik Oster 

Audi’s 2012 #WantAnR8 contest was one of the most successful Twitter campaigns of the past few years, so it’s no surprise that they’ve revived the concept for this year. But this time Audi is asking fans to prove their love with a creative new twist.

Fans will be asked to edit and submit a video on the #WantAnR8 site, using footage from Sonoma Raceway. They can then post their video to YouTube and Twitter with the #WantAnR8 hashtag for a chance to win a day with the 2014 Audi R8. Users create the video by using a set of clips from the Sonoma Raceway footage, editing and combining them as they see fit and choosing from Audi’s (predictably poor) music selection. It’s kind of a fun idea, and allows users to either take the project seriously or throw together a bunch of sepia toned and inverted color, upside down shots. That’s what I did for my video, “Worst: Audi WantAnR8 Remix,” featured above (not sure whey they added the colon). Guess I’m not much of a video editor.

Audi adds the tag “Prove you #WantAnR8” to the end of each user submitted video, prompting viewers to the #WantAnR8 site, where they can create their own video. The contest, which started Oct. 23, will run until Nov. 10. Feel free to share your own creations in the comments section.