Contrary to tips we’ve received, Audi’s creative business is not in review.
Audi did, however, launch an unannounced review late last year for sports marketing and experiential work. That review concluded with Audi naming New York-based LeadDog as its experiential and sports marketing agency of record. LeadDog’s client roster also includes NASCAR, ABC, Chipotle, Intel, WWE, Amtrak and Odwalla.
Audi’s general creative account was not part of the review and VB&P remains the brand’s creative agency of record. A company spokesperson writes, “An experiential review was conducted last year and Lead Dog is our agency of record for experiential. The review did not affect VBP’s scope of work.”
VB&P’s recent work for the client includes a March “Rock and Roll” spot set to The Stooges’ “Search and Destroy” and a Super Bowl effort comparing a ride in the Audi R8 V10 to a space launch, set to David Bowie‘s “Starman.”
LeadDog published a tumblr post on the new business in February, but the client never made it official. Since winning the review, LeadDog has worked on several projects for Audi, chief among them the carmaker’s partnership with Major League Soccer.