BBDO is back with the next installment of its international “Hands” print campaign for AT&T (previous examples here), but the most revealing thing perhaps is the behind-the-scenes video below which shows just how humdrum the life of a hand model can be. There’s no George Costanza or Zoolander “world’s greatest hand model”-related hilarity to be had as soap actor-turned-hand model Ryan Serhant proves. Still, it’s worth getting a quick glimpse at how hand painter Guido Daniele brings his admittedly nifty AT&T creations to life.
More: “AT&T: This Could Get F-Ugly”
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