And now, a riddle: What do each of the men in the above dating video have in common? Stumped? Well, you’ll never believe this, but they’re all actually Two and a Half Men star and former Mr. Demi Moore, Ashton Kutcher! Oh, the headline of the article and the title of the video gave it away? Well, the press release we were sent along with this video said, “Viewers won’t believe it’s Ashton until they see his cameo!” We deeply apologize for ruining the surprise.
From L.A.-based agency Zambezi comes a series on online video spots advertising fake dating site WorldWideLovers.com. Interested viewers who follow the URL will actually find themselves at Popchips’ Facebook page, where a custom web app allows users to send personalized messages to their Facebook friends from each of Kutcher’s exaggerated stereotypes alter-egos. You can send a greeting from Raj, a 39-year-old Bollywood director, Nigel, a 24-year-old hippie stoner, Daryl, a German fashionista of unknown age, and Swordfish, a 29-year-old biker dude with a beard.
The “Play Matchmaker” campaign from Popchips follows last year’s popular and similarly vexing effort “Who Wants to be Ashton Kutcher’s VP?” where fans applied for a one-year gig and $50K salary to join Kutcher’s entourage. Watch each of the character’s personalized digital shorts on Popchips’ YouTube page. Credits after the jump.
Founder, Executive Creative Director: Brian Ford
Creative Director: Kevin Buth
Copywriter: Aaron Small
Art Director: Madeleine Grandbois, Justin Wright
Founder, Managing Director: Chris Raih
Group Account Director: Lindsay Weber
Account Supervisor: Alissa Adler
Executive Producer: Alex Cohn
Senior Integrated Producer: Eli Shilock
Associate Producer: Summer Allgyer