Arts & Letters Welcomes New Creative Leaders

By Erik Oster 

Arts & Letters, the Richmond-based agency founded by Charles Hodges last year has welcomed a pair of creative leaders.

The agency welcomed as Danielle Flagg and Jed Grossman as executive creative directors, joining Hodges to round out its creative leadership team.

“We’re growing quickly, but at a level of quality that’s exciting – from 17 employees when we launched last November to 35 today. We needed to bring in the best in creative leadership to help shape the company and support the level of work we want to reach for our client partners,” Hodges said in a statement.


Flagg arrives at Arts & Letters following a period as a freelance creative director/art director. Prior to that she spent two and a half years with TBWA\MAL, serving as executive creative director for TBWA\MALFORGOOD and group creative director for TBWA\MAL. Before joining TBWA\MAL she spent over 15 years with W+K as art director and creative director, working with clients including Nike, Old Spice, P&G, Starbucks, Amazon, Target, Sony, Levi’s and Facebook.

“I’m historically drawn to adventures that happen in places that I least suspected. And I wanted to be a part of building something new and flexible and exciting — especially with a team of smart, honest, and remarkably talented folks,” Flagg said in a statement. “This opportunity hits all of my job requirements! And of course Charles is a unique visionary and an old soul. He’s gathered a team that follows suit.”

Grossman joins Arts & Letters from B-Reel, where he has served as managing creative director for nearly two and a half years. Prior to that he spent over seven years as a creative director at Mother New York, working with brands such as Virgin Mobile, Sour Patch Kids, Tanqueray, and New Balance. He began his career as an art director at CP+B, working on Mini and Burger King before heading to StrawberryFrog as a senior art director after around three and a half years.

“I am so excited to be joining such a talented and driven team. The quest to redefine what it means to be a thought partner in the modern age of creativity is something I’ve always been drawn towards,” Grossman said in a statement. “The vision and team at Arts & Letters embodies that spirit and I am honored to be alongside them all in this adventure.”

“Danielle’s vision and courage as a creative leader is both unwavering and unmatched. She has a long history of creating breakthrough work, and simply being around her is a constant inspiration to any and everyone,” Hodges added. “Jed’s belief in the power of ideas is infectious. He understands the way the world works today, yet has the timeless traits of concept, rigor and kindness that are the hallmarks of any modern leader. We’re all very excited to see what the future holds.”

The arrival of Arts & Letters new creative leaders follows the agency being named lead creative agency for Google Chromebooks in March.