Fresh off of winning the New Balance account last week from BBDO and Mother, Arnold Worldwide has announced that it’s been named integrated AOR for 40-year-old weekly political mag National Journal.
The Havas unit’s D.C. office will help the D.C.-based publication, which employs roughly 110 editors and reporters who focus on Washington, D.C., politics, and emerging policy trends, with a strategic brand repositioning effort that includes an integrated marketing campaign across print, social media and online advertising.
Arnold Worldwide will also be AOR for other Atlantic Media Company brands, including the National Journal Media Group and its properties: National Journal, CongressDaily, and The Hotline.
More: “Amber Finlay Joins Arnold as SVP, Global Engagement Planning”