Arnold Worldwide hired Jennifer Alfson as an executive creative director in its New York office.
In the position, Alfson will work closely with Arnold New York managing director Tenny Pearson and oversee work on the Kao portfolio of brands, which includes Jergens and ohn Frieda.
Alfson joins Arnold from the New York office of Fallon, where she served as a senior creative director on the agency’s Revlon account. Before joining Fallon in August of 2014, she spent around three years as creative director on Pantene for Grey New York. Prior to that she spent over a decade with McCann New York, rising from assistant art director to vice president, associate creative director while focusing on the L’Oreal Paris account, followed by a brief stint with Gotham, Inc. as vice president, associate creative director on Maybelline.
“Jennifer represents Arnold’s shift in focus, moving from creatives to creators,” Jason Peterson, chairman and CCO of Havas Creative U.S. said in a statement. “Her beauty experience, matched with a competitive desire to move our industry forward, made her the perfect choice. I am most excited to see Jennifer’s passion for ideas based in current culture come to life, blending the best of beauty advertising with beauty influencers.”
“In order to do great work, you need to be part of a culture that fuels creativity, collaboration and passion,” added Alfson. “I believe Arnold is a place that greatly values all of those things, and I’m looking forward to working with the Kao team to continue to build momentum.”