Arnold has expanded its relationship with Ocean Spray, adding digital chores and sports marketing duties through its TrinityOne Sports unit reported Adweek. You know they must have been psyched to issued a press release. Pam Hamlin, president of Boston-based Arnold, which has worked with Ocean Spray for the past 10 years.
“We’re better able to develop more strategic, more innovative and more effective cross-channel solutions for Ocean Spray to impact their business.”
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Trinity is a new thing for Arnold. In January, Arnold announced this new sports marketing practice, which resides inside Arnold. TrinityOne Worldwide has three divisions: TrinityOne Marketing, TrinityOne Entertainment and TrinityOne Events. The Boston based agency’s clients include NASCAR’s Richard Childress Racing, Renegade Nation, the Boston Herald and Red Bull.