Ah, gotta love the ever-evolving titles that ad agencies come up with and Arnold Worldwide continues the trend by adding Digitas alum Dave Dugan as something called chief commercial officer. If you need to know what that is, this different kind of CCO is tasked with this: “Build out current capabilities and identify opportunities to build new lines of business,” work on other agency core services including CRM, social and mobile and help clients grow their business.
Now that we got that out of the way, Dugan, who will officially assume his post at Arnold on October 17, spent a dozen years at Digitas (two related posts in a day, you say?) and last served as SVP, corporate strategy until leaving to take on the role of president in 2008 at Boston-based, WOM/social marketing shop BzzAgent.