DEG will be tasked with handling creative, strategy and execution on marketing initiatives for the insurance provider for military professionals. The agency began partnering with AFI on website and email services i n2009. AFI spent almost $4.2 million on measured marketing in 2016 and over $3.4 million in the first six months of 2017, according to Kantar Media.
“Armed Forces Insurance’s top priority is the interests and well-being of our members. DEG’s customer-centric approach and strategies align with our own, and we look forward to finding innovative ways to enhance that experience in this new phase of our partnership,” AFI CMO Lori Simmons said in a statement.
“Armed Forces Insurance has a rich history of member engagement, which we have witnessed first-hand as a long-time agency partner,” added DEG director of client services Joey Barnes. “We are thrilled to be able to utilize the breadth of our services to further engage and grow AFI’s customer base.”