Arizona Ad, Digital Shops Merge to Form LaneTerralever

By Kiran Aditham 

And now, a bit of news from the desert to kick off hump day as Arizona-based agencies E.B. Lane and Terralever have joined forces to form a new entity called LaneTerralever. The 51-year-old, Phoenix-based E.B. Lane has made its name as a PR agency, working with clients over the years including the Arizona Cardinals, Arizona Lottery and National Bank of Arizona while Tempe-based Terralever has served as full-service digital shop, working with a roster that includes Time Warner Cable, CVS Caremark and Honeywell Aerospace.

In a statement, Chris Johnson, who founded Terralever and will now serve as president of the newly merged entity, says, “We felt it was time to create the agency of the future. Teaming with E.B. Lane, a leader in the advertising industry, provides the perfect complement to our digital offerings and it will best allow us to fulfill our ongoing mission to drive results for our clients. This is an exciting and pivotal endeavor for each of our organizations that will positively affect current and prospective clients, as well as the industry as a whole.”

Along with Johnson, the leadership team is rounded out by Beau Lane, who will serve as CEO, and E.B. Lane president, Todd Bresnahan, who now becomes COO of LaneTerralever.