Argonaut Promotes First Chief Marketing Officer

By Lindsay Rittenhouse Comment

Argonaut, the San Francisco-based creative agency owned by Project Worldwide, announced the promotion of Katie Miller to the newly-created role of chief marketing officer.

Miller had been serving as head of brand management and new business previously, overseeing all client-agency relationships and agency growth since the shop’s formation in 2013.

“Katie has been at Argonaut since just about the beginning,” Argonaut CEO Robert Riccardi said in a statement. “She has helped shape the agency over her four years here and we know she is the best person possible to build our story and share our progress with the marketing world at large. She is also just a really great person that people will want to get to know.”

During her time at the agency, Miller spearheaded the development of Cricket Wireless’ “Something to Smile About” campaign following AT&T’s acquisition of Leap Wireless, led the creation of Volkswagen’s 2014 “Wings” Super Bowl ad, served as the account lead for Fitbit and helped the brand launch its first global marketing efforts and was at the forefront of the pitch-winning team for the MetLife account. Most recently, Miller played a significant role in reeling in the AOR title for Honey Bunches of Oats.

Miller also oversees the agency’s PR work.

“I’m incredibly energized by this new challenge,” Miller said in a statement. “I’ve lived and breathed this place for many years now, so I understand our strengths and areas of opportunity intimately. In some ways, telling the story of our brand will be second-nature for me. But what is most exciting is the chance to build upon the foundation we’ve created and help craft and steer Argonaut into the next chapter of our narrative.”

Prior to Argonaut, Miller was at Goodby, Silverstein & Partners, leading brand campaigns for TD Ameritrade, Sonic Drive-In and Frito-Lay. She also held stints at Leo Burnett Chicago and Starcom Mediavest Group.

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