Arby’s Pulls Double-Duty with Separate U.S., Canadian Campaigns

By Kiran Aditham 


Why not kill two birds with one stone? At least, that’s what we’re assuming Arby’s is trying to do as we received a pair of campaigns from the fast-food chain that are launching in the U.S. and Canada, respectively. Here in the States,  Crispin Porter + Bogusky, which picked up Arby’s creative duties back in February, has solicited the services of oft-bearded maestro Larry Charles to helm a series of spots that show that unlike its rivals (*cough* Subway), Arby’s slices its meat fresh in-store.


Charles, director of Bruno and Borat as well as writer/producer on Seinfeld, makes his commercials debut with the help of former NYC detective Bo Dietl, a man who’s seemingly never met a TV camera he didn’t like over the years. Along with the TV spots, CP+B’s brand re-launch for Arby’s includes a newly redesigned website and updated logo. While CP+B focuses on finding out the truth about fresh slicing, Toronto shop Blammo offers something perhaps a bit more intriguing with a campaign that comes just in time for October.

Blammo goes all Bio/Syfy channel on us with a handful of documentary-style clips that showcase folks with supernatural tales to tell. As you’d expect, it’s a bit kooky but ideally timed for Halloween and still manages to promote Arby’s Hot Turkey and Roast Beef Three Cheese & Bacon in the process. Here’s one example below. View the rest here. Blammo campaign credits after the jump.

Agency: Blammo

Chief Creative Officer: Andrew Simon

Writers: Andrew Simon, Grant Cleland, Hannah Gourevitch, Amanda Tucci, David Taller

Art Director: Grant Cleland

Agency Producer: Gord Cathmoir

Account: Amy de Merlis


Production Company: Suneeva

Director: Shelley Lewis

Director of Photography: Todd M. Duym

Line Producer: Kristina Anzlinger


Editor: Michelle Czukar

Editorial Company: Panic & Bob

Online: Andrew Hobbs/Panic & Bob


Sound Design & Music: RMW Music