There’s few better calling cards than having worked for Apple, especially on a social media project. Vitrue’s team is likely buzzed after building and launching Apple’s App Store on Facebook, a move that combines two of the Web’s biggest time vortexes — apps and talking to yourself.
“With more than 170,000 apps available in the App Store and with more than 3 billion downloads, bringing the incredibly popular app store to Facebook was a perfect fit,” wrote Vitrue’s Chad Estes in a blog post.
So yes, people will now have the all the functionality of the app store on their desktop. Essentially now you can, with one click, download an app and save it via iTunes.
Of course, Vitrue tied in all the basic functionality you’d expect them to: featured apps, games, sharing features and their own social relationship manager thingy. That’s the scientific term.
More: “Listen: Social Media Management Firm Vitrue Extols the Value of Platforms”