Appearances Are Deceiving in ‘Sims Confessions’

By Kiran Aditham 

San Fran-based digital production studio Teak tied this two-minute ditty and several shorter spots around the unveiling of the console version of EA’s The Sims at E3 last week. Here, various characters sit in a confessional booth and spout unexpected monologues in a campaign that was directed/written by Teak’s own Annie Sloan.

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