Your dog may love you, but that doesn’t mean your dog particularly likes you. Sure, “Demetrius” (or whatever particularly awful name you’ve chosen to call it) is extremely loyal, protective of you and your family and enjoys joining you for a good jog around the neighborhood. But, believe it or not, this undying loyalty means your dog is probably pretending to enjoy your terrible habits with you. That look Demetrius is giving you while you camp out on your couch for marathons of Storage Wars or “The Kardashians Saves Christmas” isn’t one of happiness or respect; it’s a look of sorrow and pity. Of course, you don’t realize this due to a difficult communication barrier. In conclusion, it might be time to get Demetrius a friend of the same species.
Above is a new spot from agencies EVB and Impetus for the American Pet Products Association that will run online as part of the “Pets Add Life” campaign. A series of spots directed by Daniel Strange, the man behind the lens of Zach Galifianakis’ bizarre web interview series “Between Two Ferns,” attempts to remind viewers that despite the love you give to your pets, they spend their lives yearning for some enlightened conversation that their owners can’t supply. If FX’s Wilfred has taught us anything, it’s that nothing can beat a grown man relaxing in a dog suit, especially when he’s discussing butt-sniffin’ (it’s the B-E-S-T). So, if you’ve decided to take the leap and add a pet to your household, consider adding two. Nice work, EVB. Credits after the jump and two more spots (with kitties and lizards) after the jump.
AGENCY:
Evolution Bureau
EXECUTIVE CREATIVE DIRECTOR:
Stephen Goldblatt
ART DIRECTOR:
Geno Burmester
COPYWRITER:
Jean Morrow
EXECUTIVE PRODUCER:
Craig Batzofin
PROJECT DIRECTOR:
Bo Jacobson
PROJECT ASSOCIATE:
Ryan Leong
BROADCAST PRODUCER:
Troy Courtney
EDITOR:
Max Stein
COLORIST:
Devin Croda
PRODUCTION COMPANY:
DS Films
DIRECTOR:
Daniel Strange
DIRECTOR OF PHOTOGRAPHY:
Amy Belling
ASSISTANT CAMERA / GAFFER:
Tim Nuttall
PRODUCTION DESIGNER
Adrianne Goodrich
ART DIRECTOR:
Will Potter
COSTUME DESIGNER:
Robin Vane
EDITOR:
Daniel Strange
PRODUCER:
Josh Uranga
PRODUCER:
Debbie Cheseboro