The above copy is part of a campaign for the New York City folks who are accustomed to not doing anything when they see crime or unattended packages or so called suspicious activity. You know, like that episode of Seinfeld. Browsing the Web today we came across the below ad for the Partnership for a Drug Free America. Oops!
I think a better line for this would have been, “If you suspect something, go buy some twinkies and see if they’ll share a little.” If it’s effectiveness you’re looking for, that will return on investment.
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