To follow up on the inaccurate reports we received yesterday (our bad), we now know that Anomaly officially landed the Duracell account last night, beating out Grey, mcgarrybowen and Saatchi despite the latter’s work on that feel-good Derrick Coleman spot.
The total for the North American account is $50 million; P&G reps tell Ad Age that they went with Anomaly for the “iconic brand building with strong storytelling capabilities, strategic approach for an always-on connected world, and long-term fit and potential with their entrepreneurial culture.”
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