It has been a year since Anomaly won the Beats by Dre account and subsequently opened up a new Los Angeles office to service the client.
Today the agency unveiled its latest spot for the fashion headphones brand, following up its December “Be Heard” anthem with a very similar effort, directed by Doomsday Entertainment’s Alastair McKevitt. Like its predecessor, the 30-second spot is set to The White Stripes‘ “Seven Nation Army” and features a series of star athletes using the song to get pumped up for game time. This time around, though, the athletes in question are all NBA stars. There’s LeBron James, of course, and also James Harden, Draymond Green and Kevin Durant.
The simplicity of the spot means the focus is on the music, star athletes and sleek design of Beats’ wireless headphones, but it can’t help but feel a bit too much like the ad Anomaly released for the brand in December. While viewers might not mind the retread this time around, Anomaly will have to change things up ar least slightly next time to prevent the campaign from feeling too stale. The spot will run during the NBA Playoffs, naturally, which continues to be a top draw for advertisers.