Anomaly Celebrates the MLB With ‘#This’

By Erik Oster 

For those of us who are fans of the game, April is synonymous with baseball and the MLB.

To celebrate the still-very-young season, Anomaly created a campaign for the MLB called “#This,” featuring a series of videos of some of the league’s top stars.

First, Pittsburgh Pirates center fielder Andrew McCutchen is celebrated for his home run power, in this documentation of a three homer game against the Rockies in Coors Field (a fact which does make the achievement slightly less impressive). 

McCuthen’s video is just one of many. There’s also a spot celebrating Jake Arrieta‘s second career no-hitter. As an Orioles fan, it hurt to type that.

Some of the spots celebrate more than one player, like this earlier effort featuring the World Series Champion Kanasas City Royals’ core of Eric Hosmer, Lorenzo Cain, Salvador Perez and Jarrod Dyson.

There’s something for fans of just about every team.

The Baltimore Orioles and one-man highlight reel Manny Machado even get some love.

The approach, which emphasizes the game’s highlights, is an obvious but effective one.

But we can’t help feeling there might have been a better campaign title and hashtag than #This, which carries the added baggage of being an already overused (and slightly annoying) term on social media.

You can’t win them all.