Anna Kendrick returns to the advertising world following her role in Newcastle’s “(Non-) Super Bowl Commercial” at the beginning of the year.
This time, Kendrick appears in an online ad for Kate Spade in which she has locked herself out of her apartment. Stranded on her stoop, Kendrick drinks champagne, chats on her cell phone, models her Kate Spade finds for her dog and loudly sings the Christmas carol “Good King Wenceslas” while waiting for the locksmith to show up. Finally. she hatches a plan to reach her fire escape and get into the apartment, then opening the door to let her dog in. Kendrick brings her usual charm to the ad, directed by Michael Mohan, and keeps things amusing enough, even if it’s more cute than funny.
The video is also available in an interactive format, allowing viewers to “click on the items throughout to view behind the scenes footage and shop all of the Kate Spade looks featured.” Stick around for the interactive version, along with credits, after the jump.
Client: Kate Spade
Title: “The Waiting Game”
Creative Directors: Kristen Naiman, Pascal Dangin, Sophie Edelstein
Production Company: HēLō
Director: Michael Mohan
Director of Photography: Sam Levy
Producer: Brendan Kiernan
Line Producer: Erin Wile
Stylist: Brad Goreski
Art Direction: Janice Veksler, Leslie Okkerse
Set Design: Marla Weinhoff
Editors: Nat Sanders, Cudjo Collins
Post Producer: Andrew Oppenheimer
Color and Finishing: Box Motion
Score: Future Perfect
Audio Mix: Milos Zivkovic