Pereira & O’Dell launched a new spot for Mixi Inc.’s popular mobile game Monster Strike starring Andy Samberg, entitled “Locker Room.”
Samberg plays a coach giving an inspirational locker speech to a group of monsters from the game. “People everywhere are literally drifting apart,” he tells them, “well, not literally but worse…metaphorically.” Only the game’s monsters, he says, “can bring the world back together.” While the humor is hit-or-miss, it’s at least a different approach for the category and there’s an unexpected reveal to cap things off. But how exactly is a mobile game supposed to bring people together, you ask?
“Mobile gaming has become less and less social, isolating individual players from the people around them and focusing all of their attention onto a tiny screen with the exclusion of the people around them,” Mixi, Inc. president Hiroki Morita explained to LBB. “Monster Strike is designed to bring groups of people together in a fun, social setting, which is reflected in our campaign that sees Andy Samberg encouraging people to actually engage and play in the same space.”
Credits:
CREATIVE AGENCY: Pereira & O’Dell
CHIEF CREATIVE OFFICER: PJ Pereira
CREATIVE DIRECTOR: Elaine Cox
COPYWRITER: Simon Friedlander
EXECUTIVE CREATIVE DIRECTOR: Jonathan Woytek
STRATEGIST: (Sr) Breanne Brock
BUSINESS DIRECTOR : Russ Nadler
HEAD OF TV / PRODUCTION: Jeff Ferro
STRATEGY DIRECTOR: Alan Stout
BUSINESS AFFAIRS: Christina Hadley
PROJECT MANAGER: (Sr) Lindsey Anderson
CHIEF STRATEGY OFFICER: Matt Herrmann
ACCOUNT MANAGEMENT: Maura Mattoon
CLIENT SERVICING: Henry Arlander
SENIOR PRODUCER: Sara Krider
ASSOCIATE CREATIVE DIRECTOR: Brett Beaty
DIRECTOR OF COMMUNICATIONS STRATEGY: Ashley Wells
PRODUCTION COMPANY: Hungry Man
EXECUTIVE PRODUCER: Kevin Byrne, Mino Jarjoura, Dan Duffy, Nancy Hacohen
DOP: Bryan Newman
DIRECTOR: Wayne McClammy
PRODUCTION MANAGER: Shelly Silverman
PRODUCTION DESIGNER: Brock Houghton
PRODUCER: Dave Bernstein
DIGITAL PRODUCTION COMPANY: Blaise Panfalone
MUSIC AND SOUND
SOUND MIX: Chris Pinkston
EXECUTIVE PRODUCER: Scott Cymbala, Scott Ganary @ 740 Sound
CREATIVE DIRECTOR: Tim Adams, Ben Einziger
SOUND DESIGN: Rob Marshall, Scott Pinkston, Caron Weidner, Eric Dean
PRODUCER: (Sr) Kiki McDaniel, Jeff Martin
MUSIC PRODUCTION: Massive Music
OFFLINE
EXECUTIVE PRODUCER: Angela Dorian
EDITOR: Christjan Jordan, (VFX) Shannon Gerardin
EDIT COMPANY: Rock Paper Scissors
EDIT ASSISTANT: Pieter Viljoen
PRODUCER: Helena Lee
POST PRODUCTION / VFX
VFX SUPERVISOR: Eric Leven
FLAME ARTISTS: Nathan Walker
FLAME: Darren Orr
EXECUTIVE PRODUCER: Lori Joseph
COLOURIST: Chris Martin, Will Smith
COLOUR COORDINATOR: Page Frakes
CG ARTIST: (Lead) John Rader
CG: Charles W. Rose
ART DEPARTMENT: Mark Dubeau
PRODUCER: Ken Kokka
POST PRODUCTION HOUSE: Tippett Studio
MODELING: Marc Estrada