Andrew Keller landed in a good place.
The former CEO of Crispin, Porter + Bogusky, who got fired in the August house-cleaning that also saw the departure of several other ECDs as Chuck Porter and global CEO Lori Senecal reorganized the agency, is now global creative director at Facebook’s in-house agency, Creative Shop. In the newly-created role, Keller will report directly to Creative Shop chief creative officer Mark D’Arcy. Keller spent some 17 years with CP+B, joining the agency as a partner, executive creative director in 1998.
“The things that have impressed me the most about Andrew over the years are his abilities not just to do work and draw other people to do work, but his ability to explain work, his ability to actually look at work and explain what is actually going on so you can learn from it,” D’Arcy told AdAge.
Creative Shop collaborates with brands and agencies on how to best use Facebook and Instagram in their campaigns, most recently focusing on mobile. In the past Creative Shop has worked with such brands as Budweiser, Toyota, Ford, Sprint and Amnesty International, and agencies including Droga5, DigitasLBi, 360i, Blue Hive and Colenso BBDO.
“What we find is all agencies, but particularly creative agencies, like learning from building and procreating,” said D’Arcy. “And all the principles and theories in the world are super valuable, but what we really like to do is have people on the other side of the table that they can work with and learn from and bring these ideas to life.”
In a statement to Adweek, Keller said:
“Advertising at its best sparks a conversation, builds a relationship and creates value. Over the last few years, Facebook and Instagram have changed storytelling forever by bringing people and brands closer together in new ways. I’m excited to join The Creative Shop team and to be partnering with the industry to continue this evolution of storytelling.”