From Del Campo Saatchi and Saatchi comes yet another spot for Argentinian beer Andes, a product of Anheuser-Busch InBev that is (maybe, but probably not) the brew giant’s equivalent of Michelob. We meet an attractive young man with a horrifying affliction–he has empty beer bottles for hands. It’s kind of like (¡EL SPOILER!) Edward Scissorhands, except with beer bottles, you follow? Okay, cool.
Anyway, we can assume the team at Del Campo Saatchi and Saatchi decided to have a little fun of the brief, taking the ol’ “What problem does this solve?” approach to Andes’ new wide-mouth bottles and making up a silly non-problem for “A Singular Man.” I mean, really, the only reason we have wide-mouth anythings is because the developed world contains a bunch of fatty-fat-fats who feel the need to consume food and beverage in greater volumes in order to support their bloated stomachs. It’s either that, or, you know, people who self-medicate by binge-drinking away their problems.
We wish you well, Argentinians who inevitably will smirk like idiots when they replicate this spot and dunk their fingers into their bottles. We doubt that Budweiser introduces their own bottles of similar design to the States with a spot that doesn’t feature a bunch of young models chugging beer at a beach party or something. Credits after the jump.
Client: AB InBeb
Product: Andes beer.
Campaign title: “A SINGULAR MAN”
Agency: Del Campo Saatchi & Saatchi
Executive creative director: Maxi Itzkoff / Mariano Serkin
Creative director: Ariel Serkin /
Juan Pablo Lufrano
Creative team: Diego Gueler Montero / Charlie Lanus
Agency producer: Adrian Aspani / Camilo Rojas / Lucas Delenikas
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo Bs. As.
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: German Lentini
DP: Javier Juliá
Art direction: Magdalena Arrieta