Ok…so it is for the creative portion of the Mitsubshi business — which given previous comments by readers (*cough cough* when you guys did comment on the site) is either a completely soul-sucking account — or it just sucks to work on because of the ever-changing client needs makes a rollercoaster ride look like a drive through Iowa in comparison. (ed note: I’m full of metaphors today…or full of something…)
The contenders for the $185 million creative account — all based in Southern California — are: Omnicom Group’s DDB/LA in Venice; and independents Ignited in El Segundo, WongDoody in Seattle and Culver City and Traffic in Los Angeles.
180 (LA), MMB (who in the act of looking up to find out who the hell they were — well their website broke my browser…instant demerit points there) and Ground Zero are among the shops that did not advance apparently.
BBDO West, the incumbent for the past three years out of San Francisco, did not defend.
The folks at Mitsubishi apparently want to cut back on the TV spend and hike the digital spend — which puts Organic on the hook too as they are the digital AOR and their work is up for review as well.
This whole thing should finally be wrapped up at the end of the month when final presentations are set to occur.