And Now, There’s This for Junior Strategists

By Kiran Aditham 

We’ll spare you the prelude, so let’s just say the guy on the left is StrawberryFrog Amsterdam strategic planners Ben Culpin and Ashly Stewart, who have decided to help out the junior strategists of the world with a new service. Here’s their mission statement:

“It’s our hope that this project will become a resource to help inspire and grow the junior community the same way a good mentor would. We aim to talk with a variety of insiders in strategic roles, from client side to agency side, from communications to product design. We will also aim to highlight informants, those who inform and inspire our strategic thinking from outside of the industry.”

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Contributors include the likes of Eddie Revis, Simon Neate-Stidson and Lauren Holden Kilbane. Ok kids, it’s your turn.

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