At the end of last week, we received a couple of notes in the tips box claiming that people at Havas Chicago (formerly Euro RSCG Chicago, of course) were “freaking out” because fast-food chain Sonic apparently pulled its account from the agency. Well, let’s clarify things to hopefully alleviate some of the panic.
We reached out to the Havas Chi camp and those in the know tell us that both the agency’s CRM account and piece of digital business for Sonic (which are handled out of the Havas Discovery unit) remains intact. What Havas Chicago is losing its in-store work for the brand, which the agency’s handled for nearly two years and includes POS, menus and packaging. Sonic, which is perhaps not so coincidentally is prepping a PR agency review, is actually moving in-store work in-house.