The fabricated holiday that is Valentine’s Day is fast approaching and, of course, the agency world is cashing in. Since we’ve already seen the W+K contribution, why not showcase other agencies who want to reach consumers who are stuck in Cupid’s crosshairs.
Durham, NC’s own McKinney has launched a web app called “Meet Me in the Photo Booth” that lets users invite a partner into a virtual photo booth (webcam necessary), take a few pics and share them on Facebook and Twitter or even print. The agency is also running a little contest where those who tweet their best pics to @mckinney can have a chance to snag a big box of chocolates in time for Valentine’s Day. So, we guess the winner gets to save a few bucks there and still comes out looking like a star.
Then there’s Y&R Singapore’s effort for Kirin beer called the “Beerbro-quet.” If your man, woman or friend prefers booze over flowers (and remember, it’s the thought that counts), why not indulge them with a 10-pack of Kirin Ichiban mini-cans?
Finally, this one’s been making the rounds, but Blast Radius is helping its client Starbucks turn Valentine’s Day into another augmented reality experience via a little “Cup Magic.” See demo below: