What better way to kick off the day than some news involving beer. Amsterdam Worldwide, the agency that
spun off broke away from StrawberryFrog in 2008 and works with clients including Asics, has been tapped to lead the Warsteiner account and create a global campaign for the 260-year-old German brewer. We’ve been told that AW beat out up to eight other agencies in the pitch and won out as AOR because of its “noted international experience” as the Warsteiner folks look to grow the brand outside of Europe.
In a statement regarding the decision, Jordi Queralt, marketing director at Warsteiner, says, “The team at Amsterdam Worldwide has demonstrated its world class strategic and creative capabilities and knowledge of this industry. The agency showed great insight during the brief, and we look forward to building a success story for Warsteiner together.”
You’ll have to wait a while, though, to see what Amsterdam Worldwide–led by ECD Richard Gorodecky and strategy director Uli Kurtenbach–comes up with as the first campaign won’t break in the U.S. until the first half of 2014. The agency succeeds Kolle Rebbe on the Warsteiner account. Budget is undisclosed.