Amp Brings Office Space to the Brink of Madness

By Kiran Aditham 

Inspiration brings about insanity in Proximity Canada’s new ad for PepsiCo’s AMP Energy drink. If anything, the agency proves that the looping, off-tune ice cream truck music we’ve grown to hate over the years can make anyone go mad. Here, one employee’s attempt to boost morale via robotic innovation turns his co-workers into mindless, sugar-craving zombies. At least one can appreciate that the slo-mo shots and electro-crunk remind us to revisit Aphex Twin’s classic/NSFW “Windowlicker” video. Credits after the jump…

More: “Pepsi Unplugs Amp iPhone App


Agency: Proximity Canada
Client: PepsiCo Canada (AMP Energy)
Spot Title: Eric’s Good Morning
Creative director: John Gagne, Jon Webber
Copywriter: Jon Ruby
Art director: Jeff Da Silva
Agency Producer: Christie Gawenda
Production House: City: Suneeva – Toronto
Executive Producer: Michi Lepik-Stahl
Director: Jeff Aron Lable
DP: Chris Malby
Editorial: City: Ricochet Post – Toronto
Editor: Gord Koch / Igor Boros

Planner:ZachKlein Account Management: Andrea Cook, Lindsay Bernard