Inspiration brings about insanity in Proximity Canada’s new ad for PepsiCo’s AMP Energy drink. If anything, the agency proves that the looping, off-tune ice cream truck music we’ve grown to hate over the years can make anyone go mad. Here, one employee’s attempt to boost morale via robotic innovation turns his co-workers into mindless, sugar-craving zombies. At least one can appreciate that the slo-mo shots and electro-crunk remind us to revisit Aphex Twin’s classic/NSFW “Windowlicker” video. Credits after the jump…
More: “Pepsi Unplugs Amp iPhone App”
Agency: Proximity Canada
Client: PepsiCo Canada (AMP Energy)
Spot Title: Eric’s Good Morning
Creative director: John Gagne, Jon Webber
Copywriter: Jon Ruby
Art director: Jeff Da Silva
Agency Producer: Christie Gawenda
Production House: City: Suneeva – Toronto
Executive Producer: Michi Lepik-Stahl
Director: Jeff Aron Lable
DP: Chris Malby
Editorial: City: Ricochet Post – Toronto
Editor: Gord Koch / Igor Boros
Planner:ZachKlein Account Management: Andrea Cook, Lindsay Bernard