The American Cancer Society named The Richards Group as its creative agency of record following a review, Adweek reported on Friday.
Last year, following the hiring of Coca-Cola veteran Sharon Byers as chief development and marketing officer, ACS went through what senior vice president, strategic marketing and alliances Irma Shrivastava referred to as an advertising “hiatus” after ending its relationship with DDB.
“The irony is that for-profits and not for profits are looking to do the same thing in terms of connecting with consumers. One thing we liked about Richards in addition to creative and strategy was their long-term relationships with clients, which have been very impactful,” Shrivastava told Adweek.
According to Kantar Media, the American Cancer Society spent around $35 million on measured media in 2015. The Richards Group’s first work for the client is expected in late summer or fall of this year.