We were trying to rack our brain for another love themed post when it dawned us – whatever happened to the “Ambassador Plenipotentiary to Madison Avenue?” You know – Jerry Shereshewsky. We always loved him from afar for snagging that title. Turns out that we missed his departure from Yahoo! (where he rocked that glamorous title for 9 years) to head up an internet start-up, Grandparents.com, as CEO.
Here’s what he wrote in an e-mail to colleagues when he announced the move:
“Why would I leave Yahoo after almost 9 years and what has been described as “the best job in the business”? It’s quite simple, actually. I could not resist the challenge to help build the premier (not to mention first and only) web business designed to help grandparents do their jobs better… If your brand or business or client could benefit from a relationship with this audience, you should immediately pick up the phone and call me (or email me, or send a carrier pigeon or owl).”
Not a bad move considering that seventy-five percent of U.S. wealth is in the hands of people aged 50-plus, boomers are the highest earners, there’s a grandchild born every 20 seconds.
Check out the video above talking about “life stage” media. It’s a cheat sheet to Boomers and the future of a lot of your business – pretty interesting stuff. Plus, he seems rather charming, no? Really. Check out the photo of him at Advertising Week 2005 below [image source]. We’d love to get a drink with JS. Anytime, anywhere.
