All hail the new leader of Fallon North America

By SuperSpy 

Cribbed from a press release from this afternoon:

“Chris Foster has been named CEO, Fallon North America. Mr. Foster will have operational responsibility for Fallon’s headquarter operations based in Minneapolis. He begins the new gig on April 1.

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Chris is joining Fallon from Saatchi & Saatchi NY where has been the Executive Vice President, Global Equity Director heading up the global business for P&G’s laundry and home care business. Previously he was CEO for Saatchi & Saatchi’s offices in Japan and Hong Kong. He is a Canadian and started is career in Toronto working for Bozell Worldwide, Leo Burnett, and FCB.”

Now we all know that Fallon Minneapolis has had multiple issues in regard to a variety of problems over the past few months — losing out on the Microsoft gig (that went to CP+B); the client departures — including BMW of North America, Lee Jeans and Citi, representing more than $250 million in billings; the hirings (and quick firings) of ECDs Paul Silburn from TWBA London & Kerry Feuerman from Leo Burnett –both who lasted less than a year in the post each time.

The best/worst contrast is the growth and development of Fallon’s London location — which is kicking major ass these days with the Cadbury “Gorilla” ads, the Sony Bravia & Walkman campaigns and the Skoda “Cake” work. Billings are up 150% and they are on fire…

Seems Chris has a bit of work to live up to the other locations… good luck to him!

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