With power comes great responsibility and so, Alex Bogusky, head honcho over at Crispin Porter & Bogusky, decided to launch a bike share program: bikes lent out by a municipality for public use. With the help of a CP & B employee and avid biker, Dave Kingsbury; healthcare company Humana and the bike company, Trek, the ad agency created their own Denver based bicycle program.
Bogusky told a breathless crowd at SXSW that the program would cost a city $1.8M a year to maintain. However, he believes in the French model, which is run by an outdoor advertising company, JC Deaux, who funds the program with ad placements.
Bogusky also told the Austin crowd: “It’s about doing something a little bit outside of what you’re doing every day.” It’s a model to live by.