We reported earlier today a rumor that AKQA won a project with Schwab, as in Charles. After a little digging we uncovered the details — a source close to the matter tells us a deal has been struck between Charles Schwab and AKQA for a large, offline planning project.
Our source tells us it’s been kept under the radar so as not to upset Euro RSCG, which has held the account since 2004. Oopsies. But now they’re probably going to get upset, then pretend not to be because the economic climate is bad enough. Get ready to swallow some anger, everyone!
More details to come.