Åkestam Holst Helps IKEA Open Online Wedding Business

By Kiran Aditham 

Just when you thought IKEA stocked every conceivable amenity for your home, the Swedish retail giant now wants to help you get married.

Yes, IKEA just delved into the business of marriage with “Wedding Online,” which lets couples pick from a handful of virtual settings (swanky rooftop, classic style or even fairy tale, anyone?), invite up to seven loved ones, and eventually tie the knot — all with a few clicks of a mouse.

To help promote its new Wedding Online service — which essentially looks like a fun Google Hangout with loved ones — IKEA turned to hometown agency Åkestam Holst to provide a quick synopsis of the offering and entice viewers to take the virtual plunge in the process. While it might not be the most romantic way to get married, Wedding Online is certainly a novel one that seemingly eliminates the financial burden and planning stress that come with, you know, a real wedding.

Client: IKEA Sweden
Title: Bröllop Online
Advertising Agency: Åkestam Holst, Stockholm
Creative Director: Andreas Ullenius
Creative Director: Andreas Ullenius
Art Directors: Erik Nordenankar and Petra Albrektson
Copywriter: Julia Sebesteny
Account Executive: Kjell Mansson
Account Manager: Agneta Oppenheim
Digital Producer: Alex Picha
Planner: Jerker Winther
Digital strateg: Anna Lundeborg
Graphic Designer: Anna Forsberg
Interactive Account Director: Henrik Adenskog
DoP: Nisse Axman
Motion Designer: Eric Karlsson
Film Producer: Frida Heder
Web Production Company: From Stockholm with Love