Agencytwofifteen, Psyop Incite a ‘Revolution’

By Michael Musco 

Fable III is officially here for Xbox 360 (like you haven’t been waiting) and here’s agencytwofifteen’s new campaign for the brand, dubbed “It’s a Revolution”, which is sure to get players highly enticed to go out and purchase the third edition in the franchise.

This spot, created by the aforementioned San Fran-based shop along with VFX gurus Psyop, is set in the fictional Albion, uses real game assets and is depicted through a series of richly detailed, cinematic, slo-mo moments, telling the story of the fall of a tyrant and the rise of a new leader.


The visuals are stunning and are sure to entrance and entertain the target audience for 60 seconds of their lives. For others, not so much. If you’re within the TA, then you’re goods-if not you’ll probably shrug with indifference. Sometimes your just stuck with a double edged sword. View credits after the jump.

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Spot title: Revolution
Game title: Fable III
Client: Xbox
Agency: agencytwofifteen
Executive Creative Directors: Scott Duchon, John Patroulis
Art Director: Steve Couture, Jeremy Diessner, Aramis Israel
Copywriter: Michael Illick
Agency Director of Integrated Production: Tom Wright
Agency Producer: Alex Spahr
Account Director: Peter Goldstein
Management Supervisor: Zach Rubin
Account Executive: Stephanie Scott

Production Company: Psyop LA
Director: Laurent Ledru
Executive Producer: Neysa Horsburg
Line Producer: Alyssa Evans
VFX Supervisor/CG Lead: David Chontos

Music: Licensed track, “Young Men Dead” by Black Angels
Mix: Hector Perez/Music Orange, Rohan Young and Loren Silber/Lime Studios

Title Animation/Graphics: Elastic TV