Copyranter points out an interesting campaign that used a porn site to educate men about checking for lumps in their female counterparts’ breasts. The case study, which is definitely NSFW, lays it all out, but it seems like this one was pretty effective — and cheap.
Video after the jump because the screen shot is NSFW, too.
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More: “Breast Cancer Commercials Are Getting Super Breasty (NSFW)”
Check out these boobs! from nienaut on Vimeo.