Agency Imagines 2 Newly Promoted Creatives as ’90s Teen Icons

By Erik Oster 

California agency MeringCarson promoted Kerry Krasts and Scott Conway, formerly associate creative directors, to roles as creative directors.

In their new roles, Krasts and Conway will collaborate on campaigns for the agency’s growing roster. Only Krasts will work out of the agency’s San Diego office, while Conway will be based in Sacramento. MeringCarson’s list of current clients includes Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, the Sacramento Kings (NBA), San Diego Tourism Authority and Auto Club Speedway (NASCAR).

Krasts joined MeringCarson eight years ago as a senior writer, following over a year and a half as an integrated copywriter at Greenhaus and four years as a copywriter with Y&R. She was promoted to associate creative director in March of 2012.

Conway joined the agency in November of 2004, following over four and a half years as a copywriter with Jeffrey/Scott advertising. He became a senior copywriter in September of 2009 and was promoted to associate creative director three years later.

As you can see above, an unnamed staffer created a drawing creative duo in the style of a certain Mike Judge cartoon, with shirts reading “NorCal and SoCal” for their respective offices.

This is a pretty good trick to make an otherwise basic press release stand out, by the way.