We didn’t write about the One Show Entertainment Awards on Wednesday because, well, it didn’t seem important. Apparently, you agreed. The attendance was laughable, a source reports, and the One Club reduced ticket prices from $100 to $50 to try and fill remaining seats. It didn’t really work. Also, companies with people on the jury won awards — which is nothing new. Also also, Brett Ratner and the guy from Heroes who absorbs other heroes’ powers presented.
After the jump you’ll find the list, lest you feign interest.
The Jury
— Jury Chair Jae Goodman (Chief Marketing Officer, CAA)
— Evan Shapiro (President, IFC tv and Sundance Channel)
— Jordan Levin (Founding Partner/CEO, Generate)
— Ted Royer (Partner/Executive Creative Director, Droga5)
— Michael Siegenthaler, (Director, Branded Entertainment, Microsoft)
— Andrew Keller (Co-Executive Creative Director, Crispin Porter + Bogusky)
— Howard T. Owens (Co-head of Domestic Television, Reveille)
— Neal Tiles (President, G4 Media)
— Susan Bonds (CEO of 42 Entertainment)
— Tera Hanks (Brand Agent, CAA)
— Mark D’Arcy (President, Chief Creative Officer, Time Warner Global Media Group)
— “other industry professionals”
BRANDED APPLICATIONS
SILVER
WWF China — “Fate’s in your hands” — Bartle Bogle Hegarty China
BRONZE
Procter & Gamble/Gillette — “uArt” — BBDO New York
Volkswagen — “Real Racing GTI” — AKQA (ed’s note: my first thought is “how the fuck did this not win a gold?” but maybe just a silver.)
PlayStation — Sony Computer Entertainment UK — “Killzone 2 Webgame” — Agency Republic
ONLINE GAMING
SILVER
Frito Lay Doritos — “Asylum 626” — Goodby, Silverstein & Partners
BRONZE
Gatorade — “Gatorade NBA 2K9” — OMD
NGK Spark Plugs — “Haus of Hotties” — Engauge
UNSCRIPTED SERIES
GOLD
DuPont — “DuPont: Helping Rebuild Greensburg” — Ogilvy Entertainment
BRONZE
Nivea — “Nivea Hugger or Kisser” — OMD
Nike China — “Chase” — Wieden + Kennedy Shanghai
Cellular South — “Y’all vs Us” — Young & Rubicam
ONLINE VIDEOS, MOVIES, WEBISODES OR PODCASTS
GOLD
Microsoft — “bing-a-thon” — Creative Artists Agency
SILVER
HBO — “HBO Imagine Integrated Campaign” — BBDO New York (ed’s note: really? I mean, it’s a big cube)
Lion Nathan — “6 Beers of Separation” — BMF
BRONZE
Sony Ericsson — “Puppy Pulling Power” — Saatchi & Saatchi Frankfurt
DC Shoes — “Gymkhana Two” — DC Shoes (ed’s note: very cool, but not necessarily award worthy)
LEGO Systems — “LEGO CL!CK” — Pereira & O’Dell
DOCUMENTARIES
SILVER
Microsoft — “Dr. Bing” — Creative Artists Agency
BRONZE
NYC & Co, and Warner Brothers — “Oasis ‘Dig Out Your Soul’ — In the Streets” — BBH New York
CREATIVE POSITIONING OF A BRAND OUTSIDE TRADITIONAL OR ONLINE MEDIA
GOLD
HBO — “Cube Film Installation” — BBDO New York
SILVER
HBO/Big Love — “HBO Audio Mural Installations” — BBDO New York (ed’s note: agreed, this was cool)
BRONZE
NIKE JAPAN — “NIKEiD GENERATOR” — beacon communications k.k.
SPECIALS OR ONE-TIME SCREENING
GOLD
Macy’s — “Yes, Virginia” — JWT New York
SILVER
Cellular South — “Y’all vs Us” — Young & Rubicam
BRONZE
Toyota Motor Corporation Australia — “Country Australia Border Security — Nothing Soft Gets In'” — Saatchi & Saatchi
INTEGRATION OF A BRAND IN A MUSIC ENVIRONMENT
GOLD
Activision — “Guitar Hero” — Creative Artists Agency (ed’s note: wtf)
SILVER
Adobe — “John Mayer Augmented Reality Music Video” — BLITZ
BRONZE
California Milk Processor Board — “White Gold i-tunes” — Goodby Silverstein & Partners”
State Farm — “Los Felinos de La Noche” — FiRe Advertainment/Alma DDB
OFFLINE GAMING
GOLD
Main Taxi Frankfurt — “Piss Screen Bluetooth” — Saatchi & Saatchi Frankfurt
SILVER
ESPN Monday Night Football – “Monday Night Football ‘Interactive Storefronts'” — Wieden+Kennedy New York
Henkel Rubson — “Chaos at Home” — DDB, Paris
THEATRICAL AND DVD RELEASES
SILVER
Lionel — “Lionelville” — Creative Artists Agency