Agencies Win One Show Entertainment Pencils in Show Judged by Themselves

By Matt Van Hoven 

We didn’t write about the One Show Entertainment Awards on Wednesday because, well, it didn’t seem important. Apparently, you agreed. The attendance was laughable, a source reports, and the One Club reduced ticket prices from $100 to $50 to try and fill remaining seats. It didn’t really work. Also, companies with people on the jury won awards &#151 which is nothing new. Also also, Brett Ratner and the guy from Heroes who absorbs other heroes’ powers presented.

After the jump you’ll find the list, lest you feign interest.


The Jury
&#151 Jury Chair Jae Goodman (Chief Marketing Officer, CAA)
&#151 Evan Shapiro (President, IFC tv and Sundance Channel)
&#151 Jordan Levin (Founding Partner/CEO, Generate)
&#151 Ted Royer (Partner/Executive Creative Director, Droga5)
&#151 Michael Siegenthaler, (Director, Branded Entertainment, Microsoft)
&#151 Andrew Keller (Co-Executive Creative Director, Crispin Porter + Bogusky)
&#151 Howard T. Owens (Co-head of Domestic Television, Reveille)
&#151 Neal Tiles (President, G4 Media)
&#151 Susan Bonds (CEO of 42 Entertainment)
&#151 Tera Hanks (Brand Agent, CAA)
&#151 Mark D’Arcy (President, Chief Creative Officer, Time Warner Global Media Group)
&#151 “other industry professionals”

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BRANDED APPLICATIONS

SILVER
WWF China &#151 “Fate’s in your hands” &#151 Bartle Bogle Hegarty China

BRONZE
Procter & Gamble/Gillette &#151 “uArt” &#151 BBDO New York

Volkswagen &#151 “Real Racing GTI” &#151 AKQA (ed’s note: my first thought is “how the fuck did this not win a gold?” but maybe just a silver.)

PlayStation &#151 Sony Computer Entertainment UK &#151 “Killzone 2 Webgame” &#151 Agency Republic

ONLINE GAMING

SILVER
Frito Lay Doritos &#151 “Asylum 626” &#151 Goodby, Silverstein & Partners

BRONZE
Gatorade &#151 “Gatorade NBA 2K9” &#151 OMD

NGK Spark Plugs &#151 “Haus of Hotties” &#151 Engauge

UNSCRIPTED SERIES

GOLD
DuPont &#151 “DuPont: Helping Rebuild Greensburg” &#151 Ogilvy Entertainment

BRONZE
Nivea &#151 “Nivea Hugger or Kisser” &#151 OMD

Nike China &#151 “Chase” &#151 Wieden + Kennedy Shanghai

Cellular South &#151 “Y’all vs Us” &#151 Young & Rubicam

ONLINE VIDEOS, MOVIES, WEBISODES OR PODCASTS

GOLD
Microsoft &#151 “bing-a-thon” &#151 Creative Artists Agency

SILVER
HBO &#151 “HBO Imagine Integrated Campaign” &#151 BBDO New York (ed’s note: really? I mean, it’s a big cube)

Lion Nathan &#151 “6 Beers of Separation” &#151 BMF

BRONZE
Sony Ericsson &#151 “Puppy Pulling Power” &#151 Saatchi & Saatchi Frankfurt

DC Shoes &#151 “Gymkhana Two” &#151 DC Shoes (ed’s note: very cool, but not necessarily award worthy)

LEGO Systems &#151 “LEGO CL!CK” &#151 Pereira & O’Dell

DOCUMENTARIES

SILVER
Microsoft &#151 “Dr. Bing” &#151 Creative Artists Agency

BRONZE
NYC & Co, and Warner Brothers &#151 “Oasis ‘Dig Out Your Soul’ &#151 In the Streets” &#151 BBH New York

CREATIVE POSITIONING OF A BRAND OUTSIDE TRADITIONAL OR ONLINE MEDIA

GOLD
HBO &#151 “Cube Film Installation” &#151 BBDO New York

SILVER
HBO/Big Love &#151 “HBO Audio Mural Installations” &#151 BBDO New York (ed’s note: agreed, this was cool)

BRONZE
NIKE JAPAN &#151 “NIKEiD GENERATOR” &#151 beacon communications k.k.

SPECIALS OR ONE-TIME SCREENING

GOLD
Macy’s &#151 “Yes, Virginia” &#151 JWT New York

SILVER
Cellular South &#151 “Y’all vs Us” &#151 Young & Rubicam

BRONZE
Toyota Motor Corporation Australia &#151 “Country Australia Border Security &#151 Nothing Soft Gets In'” &#151 Saatchi & Saatchi

INTEGRATION OF A BRAND IN A MUSIC ENVIRONMENT

GOLD
Activision &#151 “Guitar Hero” &#151 Creative Artists Agency (ed’s note: wtf)

SILVER
Adobe &#151 “John Mayer Augmented Reality Music Video” &#151 BLITZ

BRONZE
California Milk Processor Board &#151 “White Gold i-tunes” &#151 Goodby Silverstein & Partners”

State Farm &#151 “Los Felinos de La Noche” &#151 FiRe Advertainment/Alma DDB

OFFLINE GAMING

GOLD
Main Taxi Frankfurt &#151 “Piss Screen Bluetooth” &#151 Saatchi & Saatchi Frankfurt

SILVER
ESPN Monday Night Football – “Monday Night Football ‘Interactive Storefronts'” &#151 Wieden+Kennedy New York

Henkel Rubson &#151 “Chaos at Home” &#151 DDB, Paris

THEATRICAL AND DVD RELEASES

SILVER
Lionel &#151 “Lionelville” &#151 Creative Artists Agency

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